9 Best Etsy SEO Tools You Need Right Now! (2024)

Last Updated on 3 months by Rabin Rasaili

Are you an Etsy seller looking to take your shop to the next level and stand out from the crowd? 

In the competitive world of the Etsy business, having a strong SEO strategy is key to attracting more customers and boosting your sales.

Luckily, there are numerous tools available to help you optimize your Etsy listings and improve your search engine rankings.

But with so many options out there, how do you know which one is the best for your business? 

Look no further – in this article, we will explore the 9 best Etsy SEO tools, and compare their strengths and weaknesses. By the end, you will be able to identify the best Etsy keyword tool to maximize your shop’s visibility and skyrocket your traffic and sales.

So, let’s get started.

What is Etsy SEO? Why is Etsy SEO important?

Etsy SEO, simply means optimizing your product listings on the Etsy platform to improve visibility and ranking in search results within the Etsy marketplace. 

Just like with any search engine optimization (SEO) strategy, the goal of Etsy SEO is to make your products more discoverable to potential buyers who are actively searching for items to purchase on Etsy.

For an Etsy seller, SEO is important for several reasons:

#. Increased Visibility: Optimizing your Etsy listings with SEO techniques increases the likelihood of your products appearing higher in search results when users search for related items. 

#. Competitive Advantage: Effective SEO can help your products stand out from the competition by ensuring they appear prominently in search results.

#. Targeted Traffic: Optimizing your listings with relevant keywords helps attract users who are actively searching for products like yours, meaning they are more likely to convert into sales compared to random or untargeted traffic.

#. Cost-Effective Marketing: Unlike paid advertising, once your listings are optimized and ranking well, they can continue to attract organic traffic without additional costs.

#. Improved Conversion Rates: When users find what they’re looking for in your Etsy listings, they’re more inclined to buy.

Best Etsy SEO tools

1. Alura-All in one SEO solution

Trusted by 252,023+ Etsy sellers, Alura is one of the best Etsy SEO tools specifically designed for Etsy sellers to optimize their product listings and improve their visibility on the platform. 

From a keyword research tool to marketing, it has all the features you need to start, manage, and grow your Etsy shop. Furthermore, they update the tool frequently to include new features.

Key Features:

• Keyword research tool
• Alura extension(Chrome extension)
• Product research
• Shop analyzer
• Listing optimization
• Follow-up reminder
• Email Marketing & Automation

Pros:

• Beginner-friendly user interface
• Comprehensive set of SEO tools
• Free plan included

Cons:

• Can be expensive

Pricing:

Free: $0/month (limited features)

Growth: $19.99/month (if paid monthly) or $9.99/month (if paid annually)

Professional: $49.99/month (if paid monthly) or $29.99/month (if paid annually)

Best suited to: Etsy sellers of all levels who are looking for a comprehensive SEO set of tools.

2. Etsyhunt-Budget Friendly Tool

Etsyhunt is another budget-friendly SEO tool with the world’s largest database of Etsy products on the market-48+, million products, and 500 million Etsy tags. 

With its advanced SEO features, Etsy sellers can easily gain insights into what products are currently popular and in demand. This way, sellers can stay updated with what’s hot and adjust their listings accordingly to attract more customers.

Key Features:

• Product Research Tools
• Keyword Research Tool
• Shop Analyzer
• Insights into top-selling items & top sellers on Etsy
• Listing Optimization
• Follow-Up Reminder
• Etsy tags
• Quick View Extension
• Etsy Fees Calculator
• Review management

Pros:

• Budget-friendly
• Free plan included (Chrome extension included)

Cons:

• Can be challenging for new sellers due to the sheer amount of data presented on the dashboard.

Pricing:

Monthly

Free: $0/month (limited features)

Basic: $3.99/month

Pro: $19.99/month (Try it for 3 days for just $1)

Team: $59.99 /month

Yearly

Pro year: $16/month

Pro half-year: $17/month

Enterprise: $100+/month

Best suited to: Etsy sellers looking for affordable yet powerful SEO tools.

3. Sale Samurai

Sale Samurai is a comprehensive Etsy analytics and keyword research tool primarily focused on product and keyword research to help sellers find profitable market opportunities.

Trusted by 1000+ online retailers worldwide, Sale Samurai provides powerful tools to find high-volume long-tail keywords and other insights to skyrocket your Etsy sales. 

Additionally, it offers a Chrome extension that can estimate the number of keyword searches and come up with search terms and keyword ideas too.

Key Features:

•  Long Tail Keyword suggestions
•  Listing Data
•  Real Etsy Search Volume
•  Tag Suggestions
• Customer-Driven Research Data
• Advanced-Data Filtering and Download
• 1 Click print on demand automation

Pros:

• Affordable plan
• Long tail keyword research
• POD provider integrations
• Chrome extension

Cons:

• No free plan
• No live support

Pricing:

Free: No (3-day Free Trial)

Monthly: $9.99/month 

Yearly: $99.99/year

Best suited to Etsy sellers interested in optimizing their advertising campaigns on the platform.

4. eRank 

Founded in 2016, eRank is another leading Etsy SEO tool that offers an extensive set of tools to help Etsy sellers streamline their operations, boost sales, and increase their visibility in the Etsy marketplace.

From keyword tool and SEO optimization to competitor analysis and trend tracking, eRank has it all.

Key Features:

• Keyword tool
• Rank checker
• Competitors tracking
• Listing analysis & audit
• Trend inspection
• Trend inspection
• Profit calculator
• Sales report

Pros:

• Affordable plan
• Robust set of SEO tools
• Free plan included

Cons:

• Can be overwhelming for new users due to the vast amount of data and features available

Pricing:

Free: $0/month (limited features)

Basic: $5.99/month 

Pro: $9.99/month 

Expert: $29.99/month

Best suited to: Sellers who need in-depth Etsy keyword research tools, competitor analysis, and performance tracking.

5. EverBee

EverBee is a powerful Etsy SEO tool that offers comprehensive product research, competitor analysis, and listing optimization features. It provides invaluable insights into sales trends, revenue estimates, and keyword performance on Etsy. 

Additionally, EverBee offers time-saving tools and resources that streamline the process of setting up and managing your Etsy shop, allowing you to focus on growth and success. 

Key Features:

• Product Research Tool
• Keyword Research Tool
• Store analysis
• Competition Analysis Tool
• Sales and Revenue Data
• Listing rank tracker
• Trademark monitor
• Chrome extension

Pros:

• User-friendly interface
• Free plan included
• Priority chat and email support

Cons:

• can be expensive
• Sometimes, data are inaccurate

Pricing:

Hobby plan: $0/month (limited features)

Growth: $29.99/month 

Business: $99./month 

Best suited to: Sellers wanting to find new products and trending keyword ideas as well as seeking data-driven insights and analytics.

6. Marmalead

Trusted by over 260,503 entrepreneurs, Marmalead is one of the original and popular Etsy SEO tools in the market. It provides its users with different keyword ideas and Etsy tags, helping you fine-tune your listings to attract more buyers and outrank competitors.

Its easy-to-use interface and precise features make it an excellent choice for all-level entrepreneurs looking to optimize their Etsy shops and boost sales.

Key Features:

• MarmaMeters to find the BEST keywords
• Actual search volume and engagement analysis
• Keyword Forecasting
• Side-by-Side Keyword Comparison
• Brainstorming tools to find trending and new keyword suggestions

Pros:

• Data are updated regularly
• Can connect multiple shops
• Unlimited access to Entrepreneur’s Course Library

Cons:

• Can be expensive
• No free plan or trial
• Fewer features compared to other tools

Pricing:

Entrepreneur plan: $19/mo or $15.83/mo (if paid annually).

Best suited to: Sellers who want resource guidance and grow their Etsy shop through data-driven keyword research tools.

7. Maker Words

From the same company that brought MerchantWords, MakerWords is solely an Etsy keyword research tool for both Etsy and Amazon.

It gives you insight into keyword trends, estimated search volume, and popularity and suggests the best keywords to boost your sales. You can see both Etsy and Amazon keyword search data, side-by-side.

Key Features:

• Etsy keyword tool
• Accurate search volume
• Historical search trends
• Popularity ranking

Pros:

• Affordable plan
• Get visible on both Google and Amazon

Cons:

• No free plan or trial 
• Limited features compared to other Etsy SEO tools 
• No live support

Pricing:

Free: NO

Basic: $9.99/mo (has a single plan only)

Best suited to: An intuitive Etsy keyword tool that is great for sellers looking for a precise keyword search, insights & suggestions on both Etsy and Amazon.

8. Crest

Crest is another great Etsy SEO tool that offers sellers analytics and insights into their shop’s performance. It helps sellers identify the best keywords to target, optimize listings accordingly, and track progress over time. 

Its simple yet intuitive features make it a great choice for beginners to expand their Etsy shop further.

Key Features:

• Advanced location-based customer analytics
• Real-time search engine optimization
• Generate and share videos from listings
• Performance tracking and reports forecasting

Pros:

• Affordable plan
• Live chat support available

Cons:

• No free plan or free trial
• Can connect only 3 shops

Pricing:

Free: No

Basic: $12.99/mo (has a single plan only)

Best suited to: Sellers of all levels who want to optimize their shop further.

9. Koalanda

Koalanda is a newly launched Etsy SEO and keyword research tool in the market. It enables you to optimize your Etsy SEO, enhance your keyword research using real search volume data, analyze competitors, and discover new product niches.

The company claims its shop sales history is 100% accurate, the Etsy listing sales history is 89% accurate on average and the keyword search scores are 90% accurate.

Key Features:

• Etsy keyword tool
• Etsy product research
• Etsy competitor analysis
• Etsy SEO tool

Pros:

• Affordable plan
• Data are updated daily
• Free plan included

Cons:

• No live support

Pricing:

Free: $0/month (limited features)

Monthly: $11.99/month 

Quarterly: $9.99/month 

Yearly: $5.99/month

Best suited to: New and aspiring Etsy sellers in need of keyword research tools to help them find low-competition keywords.

Some free Etsy SEO tools

• Etsy Search Bar
• Google Trends (Google Shopping)
• Pinterest
• Keysearch.co
• Keyword tool dominator
• Google Keyword Planner

Tips for maximizing your Etsy SEO

Here are some key strategies to optimize your Etsy shop’s data and listings for better search ranking:

Keyword Research and Use:

Identify relevant keywords: Use Etsy search bar for the right keywords, or Etsy keywords research tools like Marmalead, or EverBee to identify popular search terms related to your products. 
Target long-tail keywords: Aim for more specific phrases. Etsy shoppers are more likely to use “hand-painted watercolor floral poster” instead of just “floral poster.”
Integrate keywords naturally: Use your focus keywords throughout your listing titles, descriptions, tags, and shop categories. However, avoid keyword stuffing, as it can negatively impact your ranking.

Listing Optimization:

Craft compelling titles:  Start your titles with your most relevant keywords and keep them concise and informative (within 60 characters).
Write detailed descriptions: Include a clear and engaging description highlighting your product’s features, benefits, and materials.
Utilize all tags: Use a mix of broad and specific tags relevant to your product and target audience.
Choose the right keywords and categories: Select the most searched keywords, relevant categories, and subcategories for your product to ensure proper placement in search results.

Additional Tips:

High-quality product photos: Use clear, well-lit photos showcasing your products from various angles.
Positive customer reviews: Encourage satisfied customers to leave positive reviews, as they can significantly impact your shop’s ranking and trust.
Regular shop updates:  Freshness is a factor in Etsy search, so consider adding new listings to your Etsy shop or renewing existing ones regularly.
Promote your shop: Share your listings on social media, engage with other Etsy sellers, and consider running Etsy Ads for targeted promotion.

Etsy’s SEO algorithm is constantly evolving, so stay updated on the latest best practices and recommendations. Be patient and consistent with your SEO efforts. It takes time and ongoing work to see significant improvements in your shop’s ranking and traffic.

Conclusion

There you go! My list of best Etsy SEO tools for 2024.

Investing in a reliable SEO tool can be rewarding for any Etsy seller looking to grow their business and increase sales. With the right Etsy keyword tool, you can save time and effort while maximizing the visibility of your products on Etsy’s platform. 

Each SEO tool has its strengths and weaknesses. List your priorities and make decisions accordingly.

Now, which of these SEO tools are you going to try first?

Let me know in the comments and share it with other Etsy sellers, too, so they can also benefit from these tools.

FAQs

Rabin Rasaili

Rabin is an enthusiastic SEO and a content creator who is also a BCA graduate. He shares easy-to-follow hacks and tips to help you make smart choices for SEO tools and strategies through his blog. Passionate about learning and sharing, Rabin’s goal is to help you navigate your SEO and blogging journey with confidence.